Brookes & Sowerby has created a new brand identity and website for Radically Traditional – an organisation trying to positively shape society by helping organisations create and sustain success.
Radically Traditional is a collaboration between The Centre for High Performance and Management Futures which aims to become the leading authority on how to create and sustain high-performance – using their insights to help develop a stronger and more robust UK economy, society and environment.
Over the last five years the team carried out some groundbreaking research into seven organisations – including the All Blacks, Eton College and The Royal Shakespeare Company – who have all outperformed their peers for more than a century.
Using these insights they developed 12 tests, and a 15-minute self-assessment to help organisations understand what they can do to sustain success.
As the team prepared to share their research with an article in the Harvard Business Review and open up access to their free 15-min assessment, they needed help to bring the brand to life and create an online home for their work.
For the logo we took inspiration from the model that lies at the very heart of the team’s insights – an atom with a stable core but disruptive edge. We then added a shield to show the brand’s strength, confidence and heritage while also reflecting the educational ambitions of the organisation.
The choice of pink brings vibrancy, energy and adventure to the brand – reflecting the team’s drive and passion. We then set the project in context with a range of images that reflect the Centennials from which the insights were drawn.
The engaging look was unveiled with the launch of the organisation’s new website – which we designed and built – and ensures Radically Traditional has a brand and visual identity which combines traditional grandeur with modern energy and simplicity.
You can see the brand in action, and join a high-performance community, by visiting radicallytraditional.org.
Looking for a creative approach that will help you outperform your peers? Contact Mark Sowerby on 07595 301745 or email mark@brookesandsowerby.co.uk
