Game-changing Marketing

With the Rugby World Cup now underway, it’s a great chance to look back at one of our most successful campaigns from last year…


We constantly read claims about game-changing ideas or campaigns. But how many actually change the game? Ours did. On a global scale.

We devised a campaign to support Pacific Rugby Players Welfare (PRPW) in their ongoing quest to achieve better representation on the World Rugby Council for pacific island rugby teams.

#SeatsAtTheTable gave PRPW the tools to expose the imbalance of power and influence which affects international rugby governance.

Following the widespread social impact, and significant media coverage which #SeatsAtTheTable generated, Fiji and Samoa were granted seats on the World Rugby Council in October, fundamentally shifting the way rugby will be run.

To underline the significance, World Rugby Chairman Bill Beaumont hailed the decision, recognising the enormous contribution that the Pacific Islands make to the global game.

“This is an historic day for World Rugby and the Pacific Islands, and a reflection of the importance and success of the transformational governance reforms made by this organisation and the unions.

“We are delighted to be welcoming Fiji and Samoa to Council, two unions who have contributed so much to the game. The Pacific Islands are unique, immersed in rugby heritage, and I know that the unions will bring excellent insights and make strong contributions on Council.”

Not every project has the scope to make such a difference, so when you get the chance you have to take it. We were delighted that our creative struck the right chord with the global rugby audience to help garner sufficient momentum and instigate change.

PRPW CEO, Dan Leo said: “Brookes & Sowerby played a vital role in helping us raise awareness of the imbalance that existed. Their team helped us really shape our messages to engage rugby fans across the world – generating huge levels of support behind the #SeatsAtTheTable campaign.

The video they produced was such a powerful tool. It very quickly conveyed all of our key points and allowed us to use social media effectively to highlight the campaign objectives as quickly as possible to as many people as possible. This global pressure was hugely influential in encouraging World Rugby to act in the way they did.”


Looking for a game-changing marketing campaign? Contact Mark Sowerby today on 07595 301745 or email

High-Performance Marketing Communications

Brookes & Sowerby has created a new brand identity and website for Radically Traditional – an organisation trying to positively shape society by helping organisations create and sustain success.

Radically Traditional Logo On Orchestra Image

Radically Traditional is a collaboration between The Centre for High Performance and Management Futures which aims to become the leading authority on how to create and sustain high-performance – using their insights to help develop a stronger and more robust UK economy, society and environment.

Over the last five years the team carried out some groundbreaking research into seven organisations – including the All Blacks, Eton College and The Royal Shakespeare Company – who have all outperformed their peers for more than a century.

Using these insights they developed 12 tests, and a 15-minute self-assessment to help organisations understand what they can do to sustain success.

As the team prepared to share their research with an article in the Harvard Business Review and open up access to their free 15-min assessment, they needed help to bring the brand to life and create an online home for their work.

Radically Traditional Website Viewed On A Laptop

For the logo we took inspiration from the model that lies at the very heart of the team’s insights – an atom with a stable core but disruptive edge. We then added a shield to show the brand’s strength, confidence and heritage while also reflecting the educational ambitions of the organisation.

The choice of pink brings vibrancy, energy and adventure to the brand – reflecting the team’s drive and passion. We then set the project in context with a range of images that reflect the Centennials from which the insights were drawn.

The engaging look was unveiled with the launch of the organisation’s new website – which we designed and built – and ensures Radically Traditional has a brand and visual identity which combines traditional grandeur with modern energy and simplicity.

You can see the brand in action, and join a high-performance community, by visiting

Looking for a creative approach that will help you outperform your peers? Contact Mark Sowerby on 07595 301745 or email

Driving Change In Mental Health

Given our longstanding involvement and specialism in the sector, it’s a true honour to announce we have been selected to work with Ben – the independent charity and dedicated partner to the automotive industry.

Hats On 4 Ben ident variations

Renowned across the motor industry, Ben (The Motor and Allied Trades Benevolent fund) provides support for life for its people and their families and has become a driving force in the field of mental health. We were tasked with revitalising its creative approach to Hats on 4 Ben – the annual fundraising event which supports those struggling with mental illness.

With a brief to enhance the automotive industry focus of the campaign, we created a brand new campaign ident and developed new press ad, promotional and digital executions. Each aspect featured a nod to key facets of the industry be it manufacturing, retail or the aftermarket.

The campaign is now live across Ben’s web and social media channels and features strongly across the automotive industry trade media.

Ben’s Marketing & Communications Director, Carol Keller said:

“We chose to work with Brookes & Sowerby due to its specialist knowledge of the automotive sector and that shone through in the work delivered. Every element of the campaign was so much more representative of our organisation, more relevant for the industry and more accomplished than before. They revamped a campaign and reinvigorated a team.”

Hats on 4 Ben is taking place on 10th October 2018, World Mental Health Day. You can find out how to get involved at and anything you can offer in support would be massively appreciated.

Looking for a creative approach that drives interest and captures imagination? Contact Mark Sowerby on 07595 301745 or email

Going Beyond Expectations

Founded more than 70 years ago, Fisherprint TLC is one of the largest printing and signage companies in the UK – delivering unrivalled expertise and exceptional service levels. We were delighted to help them revamp their website and corporate brochure to truly reflect the stature of the business and support its ambitious growth plans.

Fisherprint | TLC brochure

As part of the process we developed an enhanced corporate styling which takes the Fisherprint TLC branding a major step forward, while retaining a nod to the company’s rich heritage.

Along with new fonts and a refined colour palette, our solution sees the use of decreasing sized dots merging into striking new photography – to create a gradient effect reminiscent of the halftone reprographic technique used in printing.

A new line – Beyond Expectations – perfectly captures the breadth and quality of Fisherprint TLC’s offering and an approach that sees the team do whatever it takes to deliver for customers.

Our writing throughout brings the complex skillset of this industry expert to life with informative and engaging copy.

Fisherprint | TLC homepage

The end result is an eye-catching website and brochure combination that embodies the premium service and professionalism at the core of Fisherprint TLC’s brand.

Most importantly we’ve armed the salesforce with engaging tools that can help drive business growth. The site has already received fantastic feedback from our client and its customers alike – with unprecedented demand to feature on the work showcase.

Fisherprint TLC’s Sales & Marketing Director, Viv Lavender said:

“Brookes and Sowerby has responded to our brief for a new website and corporate literature with energy, skill and flair. They took our carousel of ideas, history and product knowledge and with a brilliant, fresh insight have produced a brand and materials that show off our proud history but also focuses on our future.”

As a result of these hugely successful projects, Brookes & Sowerby has been appointed to handle a series of further design briefs and secured an ongoing content marketing contract incorporating e-marketing, blog creation and social media management.

Find out more about the project here

Looking for a creative approach that goes above and beyond expectations? Contact Mark Sowerby on 07595 301745 or email

Freakishly Fantastic

Our latest work for The MFG Group puts their impressive ROI statistics firmly in the spotlight with the help of some lovable ‘Freakish Figures’.

Freakish Figures

It’s been a fantastic year for the team at MFG and they’ve generated some jaw-dropping results for retailers and dealer groups across the globe.

So they asked for our help to shout about their efforts as loudly as possible, with the aim of engaging new prospects and supporting new business development activity.

With such genuinely impressive ROI, we knew we had to let the results speak for themselves. These are not just decent results – they are exceptional, outstanding and extraordinary.

So our campaign puts the figures centre stage with a creative twist that emphasises how freakishly good they are.

Freakish Figures Press Ad


Thanks to the illustration style, they’ll be pretty difficult to miss in print and online.

They bring a smile to the face too – just as the MFG results do at the end of every prospecting event.

The integrated campaign includes press and online ads in key industry titles, email campaigns, social media content and we’re about to start work on a direct mail campaign too.

Want to inject some creativity into your B2B Marketing Communications? Contact Mark Sowerby on 07595 301745 or email

New Website for Brit Plant Direct

We’re delighted to announce the launch of a new website for Brit Plant Direct – an ambitious Midlands business supplying plant and consumables to the Power Generation Industry.

Brit Plant Direct Site

Following on from our work with Brit Plant Hire last year, this new company tasked us with developing branding and stationery plus copywriting, design and build of a new website to support business growth objectives.

The result is a professional online presence that is easy to navigate and incorporates Brit Plant Direct‘s key points of difference while also promoting the company’s wide range of products and services.

The client was delighted with the results and, in the spirit of the Brit Plant Direct team, we’re proud to use our B2B marketing experience to help likeminded businesses thrive and prosper.

See the results for yourself here.

Need PR & marketing help to take your business forward? Call Mark Sowerby on 01225 683682 or email


Flying The Flag In The Construction Sector

What makes a dream project for us here at Brookes & Sowerby? The chance to showcase our core services, in a sector that we specialise in – for an ambitious client that is great to work with.

Brit Plant Hire Website

And that’s exactly how it has played out with our recent activity for Staffordshire-based Brit Plant Hire which opens its doors today.

Based on our extensive experience working with construction equipment manufacturers, we were approached to help launch this new business which will supply plant and equipment to rental customers across the Midlands.

The scope of work has run from initial brand development through copywriting, design, website development and media relations.

We recognised the need for a stand-out icon given the likely applications from social media all the way up to digger livery and advertising billboards. The finished article is a logo that fuses Brit Plant’s commitment to supporting British manufacture with one of the key tools of construction – the excavator bucket. There’s also a strong nod to the Union Jack which will adorn the company’s equipment.

Brit Plant Hire Product Brochure

From this platform we’ve rolled out the new corporate identity across a new website, brochure and stationery to help get Brit Plant Hire off to a flying start and the order book is already filling rapidly.

Brit Plant Hire Director, Glyn Douglas said: “We chose Brookes & Sowerby for its expertise in the plant and equipment sector and we’ve been delighted with the outcome.

From the outset they clearly understood our business and our target audience. They showed great creativity, excellent writing ability and were extremely focused and responsive throughout the process.

The results have been outstanding and we know they will prove a valuable partner as we look to grow the company.”

Content Marketing for Orio UK

We’re delighted to be supporting automotive parts specialist Orio UK with a content marketing programme designed to consolidate relationships with existing customers and prospects.


Orio UK is the sole supplier of Saab Original Parts – dealing direct with a number of Saab Service Centres and independent garages across the country.

Our brief is to support the marketing team with a content marketing programme that combines a mix of product information, how-to-guides, company developments and infographics to keep customers engaged and informed.

Last week saw the launch of the UK news hub, which we will now manage in conjunction with activity on social media channels and email marketing to ensure a consistent flow of information to customers and prospects.

We’ve already put our copywriting skills to good use to shape an initial editorial calendar which builds on the public relations campaign we started last year and which has seen widespread coverage in key automotive aftermarket publications.

Driving Brand Awareness for MFG

We’re delighted to be supporting automotive prospecting specialists The MFG Group as they make their first foray into trade advertising – on and offline.

MFG Drive Footfall Print Advert

MFG is one of the UK’s leading providers of prospecting training for the automotive industry.

In a very short space of time, the team has built up an impressive client list including volume and premium manufacturers, dealer groups and independent garages – which has seen them work with 98% of the UK’s automotive brands.

While their sales figures are very healthy, the team spotted that this was made up of a lot of repeat business – and that to really take the company to the next level, they needed to stimulate more bookings from new clients.

Their new brand building campaign will see them advertise in key industry titles like Automotive Management for the first time – and we were asked to help them grab as much attention as possible.

To ensure standout in what are classically quite ‘busy’ publications, we’ve gone for a simple graphical approach with some visual tricks designed to make readers look – and think – twice about what is in front of them.

MFG Drive Footfall Landing Page and Email

The print ads are supported with online banners, email campaigns and tailored website landing pages.

And, of course, given the MFG team’s renowned expertise, there’ll be plenty of professional follow-up telephone calls too.