Given our longstanding involvement and specialism in the sector, it’s a true honour to announce we have been selected to work with Ben – the independent charity and dedicated partner to the automotive industry.
Renowned across the motor industry, Ben (The Motor and Allied Trades Benevolent fund) provides support for life for its people and their families and has become a driving force in the field of mental health. We were tasked with revitalising its creative approach to Hats on 4 Ben – the annual fundraising event which supports those struggling with mental illness.
With a brief to enhance the automotive industry focus of the campaign, we created a brand new campaign ident and developed new press ad, promotional and digital executions. Each aspect featured a nod to key facets of the industry be it manufacturing, retail or the aftermarket.
The campaign is now live across Ben’s web and social media channels and features strongly across the automotive industry trade media.
Ben’s Marketing & Communications Director, Carol Keller said:
“We chose to work with Brookes & Sowerby due to its specialist knowledge of the automotive sector and that shone through in the work delivered. Every element of the campaign was so much more representative of our organisation, more relevant for the industry and more accomplished than before. They revamped a campaign and reinvigorated a team.”
Hats on 4 Ben is taking place on 10th October 2018, World Mental Health Day. You can find out how to get involved at www.hatson4ben.co.uk and anything you can offer in support would be massively appreciated.
Looking for a creative approach that drives interest and captures imagination? Contact Mark Sowerby on 07595 301745 or email mark@brookesandsowerby.co.uk
