We’re delighted to be supporting automotive parts specialist Orio UK with a content marketing programme designed to consolidate relationships with existing customers and prospects.
Orio UK is the sole supplier of Saab Original Parts – dealing direct with a number of Saab Service Centres and independent garages across the country.
Our brief is to support the marketing team with a content marketing programme that combines a mix of product information, how-to-guides, company developments and infographics to keep customers engaged and informed.
Last week saw the launch of the UK news hub, which we will now manage in conjunction with activity on social media channels and email marketing to ensure a consistent flow of information to customers and prospects.
We’ve already put our copywriting skills to good use to shape an initial editorial calendar which builds on the public relations campaign we started last year and which has seen widespread coverage in key automotive aftermarket publications.