We’re delighted to be supporting automotive prospecting specialists The MFG Group as they make their first foray into trade advertising – on and offline.
MFG is one of the UK’s leading providers of prospecting training for the automotive industry.
In a very short space of time, the team has built up an impressive client list including volume and premium manufacturers, dealer groups and independent garages – which has seen them work with 98% of the UK’s automotive brands.
While their sales figures are very healthy, the team spotted that this was made up of a lot of repeat business – and that to really take the company to the next level, they needed to stimulate more bookings from new clients.
Their new brand building campaign will see them advertise in key industry titles like Automotive Management for the first time – and we were asked to help them grab as much attention as possible.
To ensure standout in what are classically quite ‘busy’ publications, we’ve gone for a simple graphical approach with some visual tricks designed to make readers look – and think – twice about what is in front of them.
The print ads are supported with online banners, email campaigns and tailored website landing pages.
And, of course, given the MFG team’s renowned expertise, there’ll be plenty of professional follow-up telephone calls too.
