Working with an automotive prospecting specialist, we’ve seen how important it is to get hot prospects into the showroom during sales events but will this new venture by Hyundai change the way we think about buying cars?
You may have seen news of Hyundai UK launching Click to Buy – a new website that claims to be the first platform that allows consumers to purchase a car entirely online.
After a quick test drive of the site, it’s very clean, clear and easy to navigate.
You can configure your chosen car, create personalised quotes, apply for finance (if needed) and choose a dealer for pick-up or arrange delivery.
Effectively, if it’s a cash purchase with no trade-in you won’t need to go near the showroom at all and, by making the process as simple as possible – removing any price negotiation which some people can find uncomfortable – we suppose the idea is to make automotive purchases just like buying something from Amazon.
Incidentally, Fiat Chrysler have already linked up with Amazon to sell the 500, the Panda and the 500L direct on Amazon.it (read more here) so there’s a clear trend towards direct online sales.
The appeal for some is clear – sit at your desk or browse your mobile device, order your car and watch it arrive at your home in a matter of days.
We still like the option to haggle a bit on price in the showroom setting but if you’re willing to trade that in for convenience then the future (or present) of car buying could be music to your ears.