HISTORIC LAUNCH FOR PACIFIC ISLANDS RUGBY PLAYERS' WELFARE GROUP. DOING OUR BIT TO REDRESS THE BALANCE.
Pacific Rugby Players Welfare (PRPW) helps rugby players of Pacific Islands heritage (and their families) cope with the challenge of adjusting to life in the UK and Europe.
Former Samoa, Wasps and London Irish lock Dan Leo set up PRPW and approached us to help with brand development, a new website, email marketing and a range of promotional materials.
Our brief was to help Dan capture the spirit of Pacific Islanders and – through the brand development work – help him to tell the PRPW story in a way that would capture the attention of the players, the media, the public and prospective commercial partners – whose support will be key to the ongoing success of the organisation.
The launch couldn’t have gone any better with the appointment of a 14-strong Players Board including the likes of Manu Tuilagi, Mako Vunipola and Nathan Hughes – plus widespread global media coverage of the inaugural Board Meeting at Kenilworth RFC.