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Brit Plant Hire

FLYING THE FLAG IN UK CONSTRUCTION. A BRAND BUILT ON SOLID FOUNDATIONS.


What makes a dream project for us here at Brookes & Sowerby? The chance to showcase our core services, in a sector that we specialise in – for an ambitious client that is great to work with.

And that’s exactly how it played out with the launch of Staffordshire-based Brit Plant Hire.

Based on our extensive experience working with construction equipment manufacturers, we were approached to help launch this new business supplies plant and equipment to rental customers across the Midlands.

The scope of work ran from initial brand development through copywriting, design, website development and media relations.

We recognised the need for a stand-out icon given the likely applications from social media all the way up to digger livery and advertising billboards. The finished article is a logo that fuses Brit Plant’s commitment to supporting British manufacture with one of the key tools of construction – the excavator bucket. There’s also a strong nod to the Union Jack which adorns the company’s equipment.

Using this platform we rolled out the new corporate identity across a website, brochure and stationery to help get Brit Plant Hire off to a flying start.

The order book is filling rapidly – and new machines are already being added to the Brit Plant Hire line-up.

"We chose Brookes & Sowerby for its expertise in the plant and equipment sector and we’ve been delighted with the outcome."

Glyn Douglas | Managing Director