The MFG Group

Double digit year-on-year improvement and 98% market penetration. Accelerating growth.

MFG is a leading provider of prospecting training in the automotive industry. The company offers a range of training products that help sales executives conduct professional phone calls that secure customer appointments and drive sales.

We were asked to revamp the company’s brand identity and support its ongoing marketing with email campaigns, sales collateral, a website, event materials and direct mail.

Very quickly, we helped the team move away from feature-led communications to a much more effective benefit-led approach. Following the introduction of the new branding, MFG has enjoyed sustained growth, widespread awareness and now supports 98% of all vehicle manufacturers working in the UK.

And there’s more…

We’ve been asked to provide email marketing support to MFG’s clients. By working hand in hand with manufacturers and dealer groups we ensure that targeted and engaging emails are issued to customers just before MFG trainers arrive to work with the sales team. MFG then tracks all email campaign interaction to structure follow up activity.

Since introducing these email campaigns, MFG – and the car dealerships they work with – have enjoyed a 20% uplift in customer appointments (that convert into very healthy sales figures) during what have been particularly challenging times for the motor industry.

“Brookes & Sowerby has helped MFG to win significant national and international accounts which have directly added to our bottom line.”

Declan Gaule | Director