WANTED: PR & Marketing Account Director

We are looking to expand our team due to recent client wins and ambitious growth plans. We are skilled, honest, meticulous and enjoy what we do – and are looking to recruit a high-flying account handler that shares the same values.

 

Position: PR & Marketing Account Director
Salary: £Competitive (depending on experience)
Location: Bath
Contract Type: Permanent

The role:

From day one you’ll be working with successful B2B brands across automotive, construction and professional services sectors.

A hands-on role, you’ll lead from the front, mentoring members of the team and building key client relationships thanks to seamless management and delivery of a wide range of brand development, design, social media, PR and digital projects.

You’ll ensure a high level of client service, efficient processes, creative excellence and financial success of projects through the studio – all of which will be key to driving commercial growth.

The experience you’ll need:

  • You’ll be an agency experienced Senior Account Manager or Account Director – minimum 5 years in a client facing role – ready to make the next step
  • PR experience will be essential – developing, managing and implementing B2B public relations programmes
  • Strong writing skills will be essential and other design/branding/digital agency experience would be the ideal combination
  • You’ll have a strong commercial focus to proactively grow and develop revenue within existing clients. You’ll also be comfortable working on pitches and proposals to bring in and develop new clients.

The skills you’ll need:

  • Running PR / design / digital campaigns – from brief to implementation and then delivery.
  • Exceptional communication skills – written and verbal
  • Proven trade media relations skills
  • Strong organisational skills – maintaining detailed reports for all accounts and expertise in handling a range of projects in different disciplines
  • Business development skills with proven track record of success
  • A keen attention to detail and always with an eye on financial impact
  • Hands-on, energetic style with a confident and persuasive approach
  • Personable, hardworking, excellent under pressure

What you’ll get:

In return for your talents, a competitive salary is on offer (depending on experience) as well as a car allowance, 32 days holiday (including Bank Holidays), contributory pension scheme and life insurance. This is a chance to really make your mark and thrive in a senior role at an exciting time for the agency.

If you think you’ve got what it takes then please email your CV and a few words about yourself to mark@brookesandsowerby.co.uk

A Platform For Automotive Marketing Success

Chosen for our wealth of experience and ongoing involvement in the automotive sector we are delighted to have been appointed as iDealFILE’s marketing agency.

iDealFILE is an electronic deal file platform which seamlessly integrates with dealer management and third-party systems – turning unsecured manual paper-based documents into secure electronic digitally-signed, visible, traceable and auditable data.

iDealFILE desktop

The system is already being rolled out across the estates of two of the AM 100 top five as well as a number of other dealer groups.

We have been tasked with developing and implementing an ongoing content marketing programme, along with additional design, PR and digital marketing support as required.

The programme will begin with the creation of a suite of content from blogs, to email newsletters, case studies and social media posts – highlighting iDealFILE’s positive time and cost savings and reduced environmental impacts.

iDealFILE iPhones

The unified, structured and impactful communications programme will highlight the key messages to existing customers and potential prospects.

iDealFILE’s Commercial Director Andy Mee said: “We were looking for a marketing partner with an understanding of the nuances of the automotive retail sector and an ability to develop creative and engaging communications. With the appointment of Brookes & Sowerby we are confident we have a team that can raise awareness of unique products, engage key influencers in the automotive industry and support our ambitious growth strategy.”

 

Looking to drive sales and accelerate brand awareness in the automotive industry? Contact Mark Sowerby today on 07595 301745 or email mark@brookesandsowerby.co.uk

A New Face In The Studio!

Brookes & Sowerby is delighted to welcome a new member of the team this month as we say hello to Miriam Lamnabhi Gustos from Madrid. 

Miriam has joined us on a six-month graphic design internship having recently graduated in Design at the Universidad Complutense de Madrid. She will work closely with our Design Team and provide support in a number of different areas – with a range of digital and print projects scheduled for completion in the coming months.

We asked Miriam for her thoughts after just a week with us…

“Starting my career abroad is the best decision I have made.

“I am just setting out on this new adventure and I am very excited about how much I will be learning here at Brookes & Sowerby. I am sure I will learn a lot about graphic design, I will improve my English, I will meet new people and make myself more independent.

“I’m ready to be a more open-minded person and a better designer.”

¡Bienvenida Miriam!

 

Fisherprint | TLC Signs & Banners Appoints Brookes & Sowerby

We’re delighted to have been appointed by Fisherprint | TLC Signs & Banners to help them refresh their branding, website and sales materials.

Fisher Print

Founded more than 70 years ago, Fisherprint is now one of the largest printing and signage companies of its kind in the UK – investing heavily in the latest technology and operating the very best systems, processes and quality procedures to deliver unrivalled expertise and exceptional service levels.

With impressive facilities, a dedicated team and a genuine pride in innovation we have plenty to work with and look forward to sharing developments in the coming months.

Blog Boosting: Five Tips For Content Creation

Having an active, interesting and informative blog section on your website is a great way of engaging with clients and prospects but how do you find enough content to ensure it’s regularly updated?

Blog-Post-Image

An active blog is a valuable tool for letting your customers know what you’ve been up to – sharing useful information, highlighting any company updates and announcing any offers or promotions.

However, a sparsely populated and underutilised blog can make you look unprofessional. It gives the impression that not much is happening at your business and can dissuade prospects from following up any initial interest.

So, you need to ensure a regular flow of stories but where can you find all of the content?

Your initial reaction may be to panic as you decide you’ll never have enough items to justify a blog. However, if you look closely at your organisation you may be amazed at what you can find.

Here are some handy tips and tricks to get you started:

Make the most of existing content
This sounds like a bit of a no-brainer but we often meet clients who don’t appreciate just how much content they already have that they can reuse on their blog. This might be recent press articles, news releases, customer guides or details of product promotions that have been written for the sales team. All of these can be re-purposed for your blog.

Get colleagues to contribute
Ask your colleagues whether they have any ideas for stories. Encourage them to start writing them where possible – even if it’s just a list of bullet points that you can flesh out. This will help to keep your blog content varied and can give your audience more of an insight into your team and company personality.

Think seasonally
If you’re running out of content ideas have a think about any seasonal or topical activity. Obvious examples might include Christmas, New Year, Valentine’s Day, Summer etc. but also think about more industry-related events like exhibitions or annual product reviews that might be coming up.

Plan ahead
By forcing yourself to sit down and create a calendar of blog post ideas, you can ensure you have some stories in the pipeline. This will take pressure off in the short term and might spark an editorial mindset which will make it easier to spot future story ideas. Not forgetting, if you can write your stories in advance then you can relieve pressure during busy periods or holidays too.

Don’t forget images
Find out the dimensions and specifications for images in your blog posts. Then, set up a template (in Photoshop for example) which you can use to ensure consistency of image size and quality across your blog. There is nothing more frustrating than delays caused by lack of decent images.

The above list is just a starting point but hopefully gives a few pointers when you’re starting out generating blog content for your company. However, if you’d like a more in-depth consultation then why not contact us to find out how we can help you to get your blog working even harder?

And The Winner Is…

It may have been a challenging season for Bath Rugby on the pitch but that didn’t dampen the excitement in the office when our Account Manager, Sam, won the club’s Win Big competition in association with Help For Heroes and The Bath Rugby Foundation.

Samantha Lodge With Guests Visit Bath Rugby at Farleigh House

Following a lucky post on twitter, Sam won a package including:

  • A signed charity shirt
  • An invitation to the club’s training facilities at Fairleigh House for a tour, a chance to watch training and lunch with the players
  • Two tickets to the final game of the season

Given we already have some season ticket holders in the office, there was a whiff of jealousy in the air but Sam did the team proud and thoroughly enjoyed her experience.