OPENING NEW DOORS FOR THE AUTOMOTIVE PROSPECTING SPECIALISTS. ON AND OFFLINE.
MFG is a leading provider of prospecting training for the UK automotive industry.
Thanks to the team’s training expertise and some fantastic results, the company has built up an impressive client list including volume and premium manufacturers, dealer groups and independent garages. In fact, they now work with 98% of the UK’s automotive brands.
However, while the sales figures are very healthy, the team spotted that this was made up of a lot of repeat business – and to take the company to the next level, they needed to stimulate a pipeline of bookings from new clients.
So they booked a brand-building advertising campaign in key industry title AM Magazine – and we were tasked with helping them grab as much attention as possible.
To ensure standout in what is classically quite a ‘busy’ publication, we created a simple graphical approach with some visual tricks designed to make readers look – and think – twice about what is in front of them.
The print ad campaign is supported with online banners, email marketing and tailored website landing pages.
Plus – given the MFG team’s renowned expertise – there are plenty of professional follow-up telephone calls too.