What makes a dream project for us here at Brookes & Sowerby? The chance to showcase our core services, in a sector that we specialise in – for an ambitious client that is great to work with.
And that’s exactly how it has played out with our recent activity for Staffordshire-based Brit Plant Hire which opens its doors today.
Based on our extensive experience working with construction equipment manufacturers, we were approached to help launch this new business which will supply plant and equipment to rental customers across the Midlands.
The scope of work has run from initial brand development through copywriting, design, website development and media relations.
We recognised the need for a stand-out icon given the likely applications from social media all the way up to digger livery and advertising billboards. The finished article is a logo that fuses Brit Plant’s commitment to supporting British manufacture with one of the key tools of construction – the excavator bucket. There’s also a strong nod to the Union Jack which will adorn the company’s equipment.
From this platform we’ve rolled out the new corporate identity across a new website, brochure and stationery to help get Brit Plant Hire off to a flying start and the order book is already filling rapidly.
Brit Plant Hire Director, Glyn Douglas said: “We chose Brookes & Sowerby for its expertise in the plant and equipment sector and we’ve been delighted with the outcome.
“From the outset they clearly understood our business and our target audience. They showed great creativity, excellent writing ability and were extremely focused and responsive throughout the process.
“The results have been outstanding and we know they will prove a valuable partner as we look to grow the company.”